KWITU FM Lights Up Mutomo with Tech-Driven Road Show Experience

June 30, 2025

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Mutomo, Kitui South –In a dazzling showcase of vernacular media innovation and community engagement, KWITU FM this weekend held a massive road show in Mutomo town, electrifying residents with music, dance, giveaways, and cutting-edge broadcasting technology.

Dubbed “Mutomo Nimeetìkila — #KwituFmNìMwaki”, the event drew thousands of enthusiastic fans from across Kitui South, highlighting KWITU FM’s growing influence as the leading Kikamba-language radio station in Kenya.

The road show was proudly sponsored by Arizona International College, Kamba TV, Alex Musomba, and Greenlife Crop Protection Africa Ltd, whose partnership helped power the event’s vibrant outreach and successful execution.

Broadcasting live from Mutomo’s bustling streets, KWITU FM showcased its hallmark blend of FM and digital streaming—offering both audio and visual content via platforms like Facebook Live, YouTube, and WhatsApp. Fans were treated to a rich mix of Benga, Rhumba, Gospel, Afro-pop, and thrilling on-ground interactions with the station’s star presenters.

KWITU FM has firmly cemented its place as a regional media powerhouse, reaching over 3 million daily listeners across Machakos, Kitui, Makueni, and parts of coastal Mombasa. The station’s hybrid format and tech-savvy approach have revolutionized how vernacular content is consumed, with real-time listener interaction, SMS polls, and mobile-first strategies making it the most interactive Kikamba radio in Kenya.

From interactive talk shows and educative documentaries to news updates and cultural storytelling, KWITU FM’s content has resonated strongly with the Kamba-speaking population, fusing tradition with innovation.

“Our mission is to inform, entertain, and uplift our community using every available digital tool,” said a KWITU FM executive during the road show. “The voice of the Kamba people is not just being heard—it is being seen, celebrated, and digitally preserved.”

As Kenya’s media landscape embraces a digital future, KWITU FM stands at the forefront—championing vernacular pride, technological advancement, and community empowerment in equal measure.